About us

Welcome to the SAS Watch Company Ltd website. We are an Irish based watch company offering tough durable watches for professionals. All our watches are designed in-house using the latest technology and built using the very best materials. We use only Swiss movements, so you know you can trust what is under the dial, and give you confidence knowing it can be serviced for many years to come.

So who is SAS watch company ltd? SAS stands for SEA AIR & SPORT. Our SEA series are our Divers watches. Our SEA-01 Divers watch is loaded with many top features, and is built to rival the very best, there is more information on our Case Construction page, and you can see how we construct our cases to meet the demands of the modern diver. The AIR series is our pilots design. We are offering our own vision of a pilots watch and designed it to look good with any suit from the cockpit to the boardroom. The AIR First Edition combines design elements from our divers watch but in a more elegant case. Finally our SPORT series will be aimed at sporting people. It will have a chronometer for timing any events and we are currently working on its design.

So come in, have a look around, check out our News section for the latest news and if you have any questions or need any help we are only an email away.


Kindest Regards

Graeme Haughton

Managing Director

SAS Watch Company Ltd.